JetBlue Just Built a 25-Foot Rube Goldberg Machine in This NYC Storefront

To celebrate new flights to Palm Springs

It's been a good week for fun out-of-home brand activations in New York City. First, we had the Oreo Wonder Vault on 18th Street. Now, JetBlue is inviting pedestrians on the Lower East Side to check out a big Rube Goldberg machine it just built in a storefront on the corner of Bowery and Kenmare.