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Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration “Sweatlag” is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate side effect of flying, so Delta joined forces with the fitness brand to introduce a jet lag-busting workout in time for the busiest travel season of the year.
“Research suggests that exercise keeps (jet lag) away on the ground by helping with time-change adjustments and speeding up the return to normal circadian rhythms,” according to a statement from agency Wieden + Kennedy New York, which helped produce the campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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