Jersey Shore Star Shows Off His Package (of Mascara) in Cosmetics Spot

Vinny Guadagnino, yoga master

Vinny Guadagnino of Jersey Shore stars as a well-endowed yoga hunk in this decidedly unique Benefit Cosmetics spot for They're Real! mascara. The ad opens to hunky dude ogling, which is oh so trendy right now. But it wastes no time focusing right on their man candy, as all the ladies around them become visibly excited. Then the men reach into their pants and pull out … a handful of mascara tubes to toss to the women—delivering the message that their bulges might be fake but your lashes could be nice. Or perhaps the message is the tagline: "Laughter is the best cosmetic."

The agency, Portal A, also roped in actor Simon Rex (aka Dirt Nasty) and Vine-famous comedian Brittany Furlan to round out the cameos. Benefit is doing exactly the right kind of things to draw attention to its tiny, feisty brand, but the spot doesn't go quite far enough to be funny or outrageous. Vinny, in particular, comes off as inexplicably suave as he winks in tree pose. Maybe they should have just let Brittany make five six-second Vines and call it a day. Her Vines about the spot are hilars.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.