'Jersey Shore' Gets Wilde in Theater Company's Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's horrifying enough that Jersey Shore's jabronis turned authors have invaded the world of literature (sure, I'm using that term loosely), but now they're popping up on the Great White Way? Yes and no. The Roundabout Theatre Company has launched a series of online videos where a couple of straight-faced actors recite dialogue from the MTV hit in the style of Oscar Wilde, to promote their current Broadway show, Wilde's The Importance of Being Earnest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in