Jennifer Lopez Still Trying to Convince You She Drives a Fiat

Tools around the Bronx in second spot


She's just Jenny from the block? Come on, no one believes that. And you'd be hard pressed to find anyone who thinks Jennifer Lopez actually drives a teeny-tiny $20,000 Fiat. She's got toe rings that cost that much. But here she is, back behind the wheel of the Chrysler brand's convertible 500 Cabrio, tooling through the Bronx, her wistful voiceover describing the ways she's embedded in this 'hood and vice versa. Like the commercial before it, which was basically an excerpted music video from her first single, this Fiat spot from ad agency Doner serves as a promo platform for J.Lo's

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in