Jell-O's Jigglevision Lets You Send Secret Messages to Friends

Snack lid serves as decoder

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Jell-O's new "Jigglevision" social campaign from Crispin Porter + Bogusky is not quite as titillating as it sounds. You write a brief message on the brand's Facebook app using various "Jigglevision" patterns as camouflage, then share the note with friends via email or social media. Recipients decode the message by reading it through a red Jell-O gelatin snack lid. Just like they do at the NSA! Integrating social and real-word elements is cool, in theory.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in