Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Jell-O's new "Jigglevision" social campaign from Crispin Porter + Bogusky is not quite as titillating as it sounds. You write a brief message on the brand's Facebook app using various "Jigglevision" patterns as camouflage, then share the note with friends via email or social media. Recipients decode the message by reading it through a red Jell-O gelatin snack lid. Just like they do at the NSA! Integrating social and real-word elements is cool, in theory.