Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'

The ubiquitous Twitter hashtag #FML (there have been 37,000 #FML-tagged tweets in the past seven days alone) is generally understood to be short for an obscene phrase uttered when things are at their bleakest. But now, Jell-O is here to help. The Kraft Foods brand and agency Crispin Porter + Bogusky are trying to hijack #FML and make it stand for "Fun My Life" (rather than doing something else to your life). Between now and June 14, everyone who tweets the #FML hashtag is entered into a pool, from which a certain number will win "Fun My Life" prize packs "specially created to get their life back on track."