Jeff Goodby Reveals the Best Creative Advice He Got in His Career

Think you have the best idea? It might be time to throw it away

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It’s easy to become wedded to an idea, and tough to let it go. But sometimes starting over is the way to an even better idea—or to getting the first idea approved if it was rejected by the client the first time.

For a new series of videos, Adweek is sitting down with top creatives in the business and asking them about the best advice they got in their careers. We start today with Jeff Goodby, Patrick Scissons, Leo Premutico and Matt MacDonald.

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