Jeans maker gets you in good shape for sex

Headshot of Tim Nudd

Jack & Jones, the oh-so-edgy jeans company that previously turned guys literally into boy toys, is back with this new video, in which men pass out from too much sexytime—with the remedy being, oddly enough, even more sexytime. (That is, until YouTube notices the simulated oral sex at 0:14 and pulls the spot down.) The point is, the jeans will get you all this hot foursome "action," for which you'll need to be in good shape physically. But the whole fitness theme—there's also a Web component, where the same aerobics instructor wiggles her body embarrassingly for you—is just confusing. Those unfamiliar with Jack & Jones will probably just think it's a gym. Via Adland.

@nudd Tim Nudd is a former creative editor of Adweek.