JCPenney Hits Back at Anti-Gay Critics With 2 Dads in Father's Day Ad

Hey, One Million Moms, you mad bro?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Earlier this month, the anti-gay group One Million Moms (which has substantially less than 1 million members) called for a boycott of JCPenney after it featured some lesbians in its catalog. The retailer didn't apologize and isn't backing down. In fact, it's almost trolling the anti-gay groups with jubilant, un-corporate-like defiance in a Father's Day ad featuring not one but two dads. The two men pictured are real-life dads Todd Koch and Cooper Smith, seen with their kids, Claire and Mason.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in