Jcpenney Gets All Patriotic With Its New Logo

Square design reminds customers to 'frame the things they love'


Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square.

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