JCPenney Advises Kmart After Boxers Ad: Cover Up Those ‘Twigs and Berries’

Tweets coupon for pants

Headshot of Tim Nudd

Kmart has a big viral hit with the guys playing "Jingle Bells" with their privates. Now, another retailer, JCPenney, is trying to draft off that popularity by tweeting a coupon for pants in Kmart's general direction. A back-and-forth ensued, with the phrase "twigs and berries" eventually being used. This is what American corporate retail has come to, people.

@nudd Tim Nudd is a former creative editor of Adweek.
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