Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
JCPenney, have you learned nothing lately? The answer will be obvious once you watch this new commercial, via Saatchi & Saatchi in New York, for men's clothing sold at the giant mall retailer. It uses a split screen to run a Fast Times at Ridgemont High scene of an 18-year-old Phoebe Cates soaking wet in a red bikini next to images of clothes targeted at men old enough to be her dad (as represented by the ad's spokesman, ESPN's Kenny Mayne).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in