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What's in a name? $45,500, that's what. Jason Sadler will receive that amount for legally becoming "Jason HeadsetsDotCom" and promoting the name change through social media and other means next year. Sadler, the IWearYourShirt.com guy—yes, he built a successful business based largely on wearing corporate T-shirts—spent recent weeks hosting an Internet auction for brands to buy his last name. The competition closed yesterday, with Headsets.com emerging as the winner from among 25 bidders that made 35 bids.
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