Jarring N.Z. ads give drivers a wake-up call


With all the subtlety of a splattered skull, New Zealand highway-safety officials have launched a disturbing ad campaign with the tagline, “Sleep before you drive.” You can see (literal) executions here, here and here on Ads of the World. It’s an interesting campaign topic because it truly can affect anyone at any time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in