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Adman turned best-selling author James Patterson often creates TV ads to promote his books. But for the launch of his latest novel, Private Vegas, he turned to ad agency Mother for something decidedly different.
In what Mother New York creative chief Paul Malmstrom calls a "pretty absurd stunt," the author is inviting one fan to experience "The Self-Destructing Book," aka "The most thrilling experience money can buy." This fan will have to pay $294,038 for the experience, which includes getting a self-destructing version of the 416-page book, having a private dinner with Patterson, and witnessing—through gold-plated binoculars!—the epic demise of the book.
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