James Corden Bickers With James Corden as Samsung Galaxy S6 Ads Flood In

Launch day fun

Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world.

The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais.

72andSunny's spot, meanwhile, eschews the comical for the aspirational, suggesting the Galaxy S6 is about feeling more alive "when possibility becomes reality, when the future becomes real."

There's plenty of other Galaxy S6 work to check out, too, not just from Samsung but from its carrier partners as well—for example, this new mcgarrybowen spot for Verizon Wireless.


Client: Samsung

Title: "James and Wilf"

Agency: Cheil London

COO: Matt Pye

Business Director: Andrew Boatman

Senior Account Manager: Fraser Campbell

Head of TV and Content: Nana Bempah

Production Assistant: Claire Sharp

Global Chief Creative Officer: Malcolm Poynton

Creative Director, Art Director: Jim Eyre

Creative Director, Copywriter: Dave Newbold

Production Company: RadicalMedia, Fulwell 73 Production

Director: Rosey

Executive Producer: Ben Schneider

Producer: Tommy Turtle

DP: Colin Watkinson

Production Designer: Tom Foden

Editorial Company: Whitehouse Post

Editor: John Smith

Assistant Editor: Gary Bowyer

Executive Producer: Kayt Hall

Producer: Antonia Porter

Grade: Absolute Post

Producer: Belinda Grew

Flame Operator: Dave Smith

Color Correct: Matt Turner

Sound Mix: Wave Studios

Mix: Ed Downham

Producer: Rebecca Boswell