‘Jackass 2’ campaign is suitably stupid



I have to agree with Movie Marketing Madness that the marketing for Jackass 2 seems pointless. The poster doesn’t have the word Jackass in it. And the Web site is built around a silly gay-cruise-line theme showing director Jeff Tremaine and cinematographer Dimitry Elyashkevich embracing. The same image went up on a billboard in L.A. Here’s the director talking to MTV about it: “Tremaine: I had nothing to do with that billboard. In fact, I

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