Jack White makes beautiful baseball bats—for tortured warrior souls.
The rocker cameos in a new ad for Warstic, the slugger company he co-owns with Detroit Tigers second baseman Ian Kinsler.
White, a Detroit native, scored the ad with a new track, “Battle Cry,” that dropped last week. Kinsler, the star of the ad, grapples with his demons as White, playing “a shadowy trickster,” lurks in the background, doing his usual Addams Family vibe.
A third character, played by photographer and Native American advocate Anthony “Thosh” Collins, fills the role of Kinsler’s inner hunter, mustering focus and tearing through the woods with a bow and arrow.