Jack White Coke spot to go (briefly) on air

So that Jack White commercial for Coca-Cola that’s been online for a few weeks
is now going to make it on to TV. Once. In the U.K. At 1:55 a.m. this Sunday, according to a story in The Guardian (password required). Though the ad is an awkward length—100 seconds—its airing in England has us wondering if it will ever air here. Or, given that it’s available online, whether such a distinction really matters anymore.

—Posted by Catharine P. Taylor