Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

Town of 600 has plenty of colorful characters

September 26, 2016

If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change.

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

Town of 600 has plenty of colorful characters

David Gianatasio

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David Gianatasio