Jack in the Box Unveils the World’s Largest Coupon, an 8-Story-High Monstrosity

And photographs of it are redeemable

I'm sure we've all had some unflattering theories about how Jack in the Box would achieve a Guinness World Record ("Most People Made Uncomfortable by Creepy Mascot" was my guess). But the fast-food chain recently unveiled the world's largest coupon, made to promote its new Buttery Jack burger.

Yes, Buttery Jack sounds like one of those Dutch holiday monsters invented to scare kids, but it's actually a quarter-pound burger with garlic herb butter melted on top. It was meant to scare adults!

Anyway, the coupon is 80 feet by 25 feet, and as you can see in the video, it took more than 12 people to carry it through Los Angeles to Hollywood's W Hotel. A cellphone picture of the coupon counts as a coupon itself, and can be redeemed for a free burger until Wednesday. Oh God, that's April Fools' Day. If they have something planned for that, I don't want to know what it is.

Agency: David&Goliath.


Client: Jack in the Box

CMO & SVP Menu Innovation & Execution: Keith Guilbault

VP Menu Strategy & Innovation: Iwona Alter

Communications Manager: Lauren Ohlsson

Director of Innovation & Social Engagement: Jen Kennedy

Innovation Project Manger: Mikim Luu

Social Media Manager: Rah Mahtani

Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Sr. Art Director:  Rob Casillas

Sr. Copywriter:  Courtney Pulver

Director of Broadcast Production: Paul Albanese

Sr. Broadcast Producer: Karen Jean 

Director of Print Services: Meredith Walsh

Group Account Director: Michele Tebbe

Account Director: Frith Dabkowski

Account Coordinator: Kristina Papillion

Sr. Project Manager: Lila Anton

PR Agency: MWW

Founder & CEO: Michael Kempner

EVP and General Manager, Western Region: JP Schuerman

Production Company: Grandesign

Executive Producer: Bob Ridgeway

Line Producer: Thomas Campbell

Sales Representative: Aileen Shaw

Printer of Coupon: BP Graphics

Editorial House: Spinach LA      

Managing Director / Editor: Adam Bright

Cinematographer: Art Castle

Producer: Jonathan Carpio

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