Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Taco Bell earned quite a few chuckles this week for using real people named Ronald McDonald in the first ads for its new breakfast menu—prompting McDonald's to respond that "imitation is the sincerest form of flattery." But was Taco Bell's campaign even more of an imitation than we thought?
Turns out the "real Ronald McDonald" thing was done in 2002 by our other favorite clown and perennial underdog, Jack in the Box. "I think the Taco Bell-Ronald McDonald campaign is an attention-grabbing idea.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in