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Secret Weapon Marketing's latest terrifically tacky effort for Jack in the Box features big-ass chickens, highway smash-ups and sexting—though, perhaps sadly, not in the same commercial. Three spots tout the impressive size of various menu items in the brand's patented sophomoric style.
To promote Really Big Chicken Combos, "Big Chickens" rehashes familiar comic tropes, spoofing giant-monster flicks and fuss-pot Hollywood directors by staging a film-set sissy fight between two actors dressed as humongous hens. Wags might suggest that the spot lays an egg, though in doing so they'd display more creativity and original thought than the commercial itself.
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