Diversity, Equity and Inclusion

J Balvin Launches Oye, a Creative Wellness App for Gen Z

It's available in English and Spanish

A person in a room sitting crossed legged with their eyes closed
J Balvin came up with the concept for Oye in an effort to build 'a company to make the world feel better.'Oye
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By Tiffany Moustakas

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It took Mario Chamorro 10 months to help develop creative wellness app Oye with reggaeton superstar J Balvin, Patrick Dowd and Isaac Lee. But it only took him a few minutes of using it to help his mother open up about her mental health.

In August, Chamorro’s father had a stroke, and his family was uncertain about the future. His mom has multiple brothers and grew up in Colombia, and talking about her emotions didn’t come naturally to her.

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Tiffany Moustakas

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

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