It's Up to Brands to Bridge the Gap Between Art and Tech

Automation is redefining creative across the industry

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Anastasia Leng of CreativeX discusses the divided opinions on the marriage of tech and creative. Below, in her own words, she says it’s important to view tech tools as partners in the process.