It's Up to Brands to Bridge the Gap Between Art and Tech

Automation is redefining creative across the industry

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Anastasia Leng of CreativeX discusses the divided opinions on the marriage of tech and creative. Below, in her own words, she says it’s important to view tech tools as partners in the process.

In the tech industry, there’s the myth of the founder—the idea that one individual nearly single-handedly changes the world. But in reality, many people’s contributions are like bricks that slowly build a founder’s nebulous idea to a tangible reality.

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