It’s Time to Re-Evaluate the Role of Creativity in Transforming Businesses

Doing so will solve problems, which leads to measurable change

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For creatives of today and tomorrow, it’s time to face our own personal disruption, which is being caused by the accelerating change around us. Whether you’re at an agency, consultancy, client or somewhere else, the creative department and its role in transforming brands has fundamentally changed. Just as marketing and advertising have evolved in the past 15 years to become different industries, it’s time to step up and rethink the role that creatives and more importantly, creativity, play in transforming businesses.

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This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.