It's Not a Real Guinness Ad. But It's a Perfect Guinness Ad

Freelance copywriter Luke O'Reilly created a spec masterpiece

The praise for Guinness was effusive and abundant. The brand had created a flawless marketing move aimed at keeping people quarantined at home rather than out spreading the coronavirus that causes COVID-19.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in