It's a good day to be homeless in London

If you like the effectiveness of word-of-mouth marketing,
but you think it’s poor form to pay people for it, then this campaign might be
the compromise for you. Saatchi & Saatchi dropped ₤5,000 in ₤10 and ₤20
notes
around the streets of London. Each bill featured a removable sticker that
said, “Carlsberg don’t do litter. But if they did it would probably be the best
litter in the world.” They probably could have saved a lot of time by just
dropping