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Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years.
Created by an agency with an appropriately beastly name, New York's Walrus, the teen-targeted push casts critters as our benevolent overlords; humans are depicted as lower forms of life, addicted to Tiny Toast's real-fruit taste. (Hence the tagline "Humans can't resist.")
In this spot, for example, a horse does the whispering for a change:
Nice hoof-work there! Here's an explanation of the creative strategy, straight from the horse's mouth:
"Every animal has a food it can't resist—a food that will make it run faster, wade into danger and do silly tricks," Alan Cunningham, client senior marketing manager, tells AdFreak.
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