It's all downhill for Nike and Bode Miller

"I believe that TV and media right now, these days, are brutally mind-numbing and tedious, and athletics is a place where finding your truth, finding your happiness as a person, is a reality." So says American skier Bode Miller on Nike’s JoinBode.com Web site. Bode probably wouldn’t flinch if you pointed out to him that his current Olympic ad campaign is a multimedia extravaganza driven mostly by TV spots.

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