Awards & Honors

'It's a Tide Ad' Joins Fearless Girl in Winning D&AD Awards' Top Honors for 2018

Third Black Pencil went to Host/Havas' Palau Pledge

By David Griner

April 26, 2018

One of those most sought-after awards in advertising, D&AD’s Black Pencil, has gone to a Super Bowl campaign—and yep, it’s a Tide ad.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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