Is it worth watching ads to get free minutes?

Over the last few days, we’ve been reading about Virgin Mobile USA‘s plan to give people free cell minutes in exchange for spending an equal amount of time watching ads—subscribers could get up to 75 minutes per month of free calls, as long as they watch the ads served up on their phones and respond to them via SMS. (We’re assuming that’s to verify they actually watched). Virgin, according to this story, sees potential in the idea from a highly-desirable youth market that
will do anything—including watching ads!—to preserve cash, but a
Forrester analyst says cell calls are already so cheap anyway, it won’t
make a bit of difference.

So, AdFreak readers, time to tell us what you think.

—Posted by Catharine P. Taylor