Is It Sweet or Kind of a Bummer When Honda Upstages You on Your Wedding Day?

Mairead and Kevin's story

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Does your wedding day get better, or imperceptibly worse, when Honda shows up with eight carloads of fun?

See for yourself in the video below, starring Mairead and Kevin, a young couple who (for reasons unexplained in the video) apparently asked Honda to "borrow" three CR-Vs for their wedding day—and then ended up with a whole lot more than they expected.

The video, by RPA, is meant to be one of those heartwarming tear-jerkers. And you may feel your heart warmed and your tears jerked.

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