It’s still gotta be da shoes

Mid-1980s. Junior high school in Mokena, Ill. Kid (not me) walks out of the locker room wearing the original $100-plus red-and-black-and-white Air Jordans. A brief pause—has time stopped? Then a sudden giant sucking sound, as any vestiges of non-materialistic attitudes are vacuumed, Exorcist-like, from our little 11-year-old brains.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in