It’s not the clarity, it’s the critter

If there were any concern that America was turning into a country full of wine snobs, a recent study should dispel it. According to ACNielsen (a distant, far more respectable relative of AdFreak), what Americans really like is wine with little critters on the labels. Of the 1,000 brands of wine launched in the last three years, so-called “critter brands” outsold the competition by 2.5 to 1. ACNielsen is pegging the trend to Yellow Tail, the inexpensive (or should we just go ahead and say cheap) Australian wine that seems to have taken over the happy-hour circuit.