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This playfully memorable campaign for Israel's Steimatzky Books chain via ACW Grey in Tel Aviv does a fine job of communicating the intense, often transcendent relationship that can develop between readers and material on the printed page.
The series is headlined "The right book will always keep you company." Ads show folks fast asleep, the books they've been reading still in their hands, on night tables or nearby, with lifesize characters from the volumes sharing their beds.
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