Isaiah Mustafa Is 'MANta Claus' in Old Spice Holiday Campaign

Vows to buy gifts for all 7 billion humans

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Isaiah Mustafa is back in what looks to be a major holiday YouTube campaign from Wieden + Kennedy for Old Spice. The concept is introduced in the first video below, in which Isaiah is "MANta Claus," promising to buy gifts for all 7 billion people on Earth—one at a time. He begins with Twitter's @beautyjunkies, whom he gives "an elegant pair of ladyshoes made out of necklaces." ("OMG, I CAN DIE NOW," @beautyjunkies quickly replied on Twitter.)

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