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In a year filled to overflowing with comfort food, legacy brand Borden adds another caloric layer to the holidays that’s a feast for the eyes as well with a super-sized Advent calendar carved entirely out of cheese.
The sculpture, which weighs nearly 100 pounds, is the center of its digital and social campaign for the season, dubbed “Let There Be Cheese.” Running through year’s end, the stunt offers up recipes, tips and surprises behind each of the 55 tiny cheddar doors.
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