Is This the Most Beautiful Ad Ever Made About the Throes of Addiction?

Recovering addicts' love letter to those still suffering

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Prescription drug overdoses are now the leading cause of death among Americans under 50.

To raise awareness about the opioid crisis happening right under our noses, Malibu, Calif.-based Alo House released an ad addressed not to the public at large, but to people still suffering from addiction.

Created by agency Paradam—who name, interestingly enough, means “an object which reveals itself only to those that know how to see it”—the resulting short film, titled “This Is the Journey,” follows a young man through the silent struggle of going clean.

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