'Is This Hamburger Harmful?': Burger King Warns Against 911 Calls for Food Emergencies

The brand pokes fun at people making emergency calls with absurd complaints

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Absurd 911 calls are regular fodder for online jokes or clickbait articles. A Google search brings up real, ridiculous situations that prompted emergency calls, such as, “a man called saying someone had vandalized his snowman” or “a stolen TV remote.”

Burger King pokes fun at this phenomenon by imagining if people phoned 911 to complain about their fast-food order. The global campaign, created by David Buenos Aires, draws inspiration from humorous scenarios to promote the brand’s guest feedback program. 

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