Is the World Ready for 5D Design? It May Be Time for Brands to Take Experience to the Next Dimension

Promoting products in a way that appears to transcend space and time

Are we ready for 5D design? Getty Images

Modern brands and products are layered with complexity, and for that very reason, are more dynamic than ever. This creates multi-dimensional challenges, each in need of a great new design solution. At the same time, they’re also developing humanistic names and personalities, which in turn hint at and even create co-dependent relationships. They increasingly take up physical, digital and invisible spaces, and some even expect us to talk boldly with them. This requires creatives and marketers to invent deeper interactions, which must be learned by all parties over time.

Brett Lovelady founded ASTRO in 1994 to blend design, technology and cultural insights into a series of iconic, market-defining consumer products and brands.