Is the New Air Jordan Documentary a Glimpse at the Future of Brand Content?

Make way for sponsored content that isn't sponsored

There’s a moment in the first few minutes of the new movie Unbanned: The Legend of AJ1 that paints a truly bleak picture of what the National Basketball Association was like a generation ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in