iRobot looking to mop up mop biz

With all the hype about Star Wars and the movie series’ helpful and friendly robots RD-D2 and C3-P0, it’s easy to forget about real-life robot company, iRobot. That’s probably about to change. Among some of its inventions is the robotic vacuum cleaner Roomba, launched in 2003, which has become a major success (about

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in