Irish People in Atlanta Have Singing Mouths for Eyes

Fitzgerald creepily advertises city's St. Patrick's Day Parade

It's the little details that make this "Irish Eyes" spot (by Fitzgerald + Co.) for Atlanta's 2012 St. Patrick's Day Parade so effective. Not only is ginger Elvis here singing along with the mouths that form in his eye sockets, he's actually harmonizing with them. The result is unsettling and a bit punny, but in a good way. He's lucky it's not a Welsh parade coming up, though. The Mari Lwyd would require his nostrils and ears to join in, too. That would get complicated. It's probably also good that he's not a Misfits fan.

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.