Irish homebodies take note: Guinness is just as tasty with a TV dinner

Guinness_1_1So, it seems Guinness is having a bit of a home-field disadvantage these days, as more and more Irish drinkers are staying in. Considering that Guinness built its brand on the beauty of a settling draught pint, you see how this could be a problem. The Guardian today reported that sales were down 9 percent last year, a drop the company attributes to drinkers trading smokeless bars for smoky living rooms. On Monday, the company launched this ad, which aims to make a place for canned Guinness in people’s refrigerators. Of course, they could have told folks to get out of the house, but then no one would be home to read the brand’s new blog.

—Posted by Deanna Zammit