Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock CEO Stan Pavlovsky shares the thinking behind a recent video campaign. Below, in his own words, he insists that a slower-paced, longer-term focus on performance can pay off for brands at any stage.
The challenge
At Shutterstock, we’ve historically spent the vast majority of our ad budget on performance media. Like so many other companies that primarily transact online, we had always gravitated toward digital media because of how measurable it is and how quickly we could see our investment transform into results.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in