CreativityIntuit Brews a Special Beer for Accountants Only Called CPA IPAMaking tax season less taxingBy Tim Nudd|March 30, 2015 ShareBy Tim Nudd|March 30, 2015 Share Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and because craft beer is big in the Northeast.) Of course, only one agency could possibly create a CPA IPA ad. Yes, it was done by RPA. More images and a video below. CREDITS Client: Intuit VP, Channel Marketing: Ken Wach Group Marketing Manager: Taj Alavi Marketing Manager: Bree Bunzel Marketing Manager: Thomas Suh Agency: RPA Executive Vice President, Chief Creative Officer: Joe Baratelli Senior Vice Presidents, Group Creative Directors: Nathan Crow, Adam Lowrey Associate Creative Directors: Joao Medeiros, Alex Goulart Designer: Lauren Geschke Senior Art Director: Jessie Echon Photographer: Jennifer Rowson Art Buyer: Jessica Fedynyshyn Producer: Annie Boyle VP, Strategic Planning Director: Jason Tarantino Account Director: Hope Bubnar Account Supervisor: Robin Boden Account Executive: Natalie Holloway Account Assistant: Jessi Levine VP, Group Media Director: Lynda Wiles VP, Associate Media Director: Kristen Hagen Adweek Adweek