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Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit.
Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress.