Intuit Brews a Special Beer for Accountants Only Called CPA IPA

Making tax season less taxing

Headshot of Tim Nudd

Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit.

Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and because craft beer is big in the Northeast.)

Of course, only one agency could possibly create a CPA IPA ad. Yes, it was done by RPA.

More images and a video below.


Client: Intuit

VP, Channel Marketing: Ken Wach

Group Marketing Manager: Taj Alavi

Marketing Manager: Bree Bunzel

Marketing Manager: Thomas Suh

Agency: RPA

Executive Vice President, Chief Creative Officer: Joe Baratelli

Senior Vice Presidents, Group Creative Directors: Nathan Crow, Adam Lowrey

Associate Creative Directors: Joao Medeiros, Alex Goulart

Designer: Lauren Geschke

Senior Art Director: Jessie Echon

Photographer: Jennifer Rowson

Art Buyer: Jessica Fedynyshyn

Producer: Annie Boyle

VP, Strategic Planning Director: Jason Tarantino

Account Director: Hope Bubnar

Account Supervisor: Robin Boden

Account Executive: Natalie Holloway

Account Assistant: Jessi Levine

VP, Group Media Director: Lynda Wiles

VP, Associate Media Director: Kristen Hagen

@nudd Tim Nudd is a former creative editor of Adweek.