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Procter & Gamble’s Jim Stengel began his 4A’s presentation yesterday in Las Vegas with a visit to Leo Burnett’s virtual office in Second Life. AdFreak’s intrepid reporter, himself often mistaken for an avatar but in reality simply of Hungarian extraction, snagged this exclusive interview:
AF: So, how do you like being an avatar?
Stengel: It’s great! I’ve got a Second Life condo next door to Maurice Lévy. Did you know he’s got six heads and wings?
AF: His avatar?
Stengel: No, the real Maurice Lévy.
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