Intense Subaru Ad Focuses Almost Entirely on One of Its Vehicles Horribly Wrecked in a Crash

But it's not all grim


And speaking of Subaru, here's another new spot from Carmichael Lynch for the automaker, and it's a whole lot more sobering than that snogging-dogs one.

This one's about safety, and it boldly shows something you rarely see in car commercials—the twisted wreckage of what's left of one of the automaker's vehicles after a horrendous accident. The wrecked Subaru Outback here is not a prop—it's a real car that really got totaled. But the driver survived, and that's the point of the ad (directed by Lance Acord of Park Pictures).

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